Hennessy, the number one selling Cognac brand in the world, announced this month that its successful “Wild Rabbit” campaign will continue for a second year. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push for more success, the “Wild Rabbit” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados.
- Wild Rabbit
The award-winning campaign, which in 2012 spotlighted inspiring tales of such masters as Manny Pacquiao , Erykah Badu and Martin Scorsese , will add a new ambassador to their ranks: multi-platinum recording artist and rhyme master, Nas.
- Nasir Jones 'NAS'
Nas gave a statement on teaming up with Hennessy, as he said: "this partnership with Hennessy has been almost two decades in the making".
He also added: "I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle".
Rodney Williams, Senior VP, Moet Hennessy USA spoke on working with Nas: "our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery."
Source: News: www.hiphopdx.com
Source: Photos: Wikipedia
