One of the media which has made the greatest impact in our lives in the past 10 years has been social media. It is incredible to see that people, habits and patterns might have changed because of this.
Social media is an incredible modern way to communicate and a few people have made a tremendous contribution in the cognac industry with social media. Three organizations are particularly noticeable:
. the Bureau National Interprofessionnel du Cognac (BNIC) or Cognac Bureau, the French government agency covering the legal and associative work around the industry.
. CognacFans.com, Cognac-World.com, etc.
. but more noticeably Cognac-Expert.com
One would have to be very pompous to self proclaim himself or herself a 'Cognac Expert'. Yet, Max von Olfers and his sister Sophie von Olfers have mastered the subject and covered the subject in such a way that they have clearly made the cognac-expert.com the 'go-to' website to read interesting aspects and news about cognac and the Cognac region.
Cognac-Expert.com is a family project (Estd. 2010) that turns out to be a nice venture which is now a reference in the cognac scenery. In Fact, last year in September 2013, the BNIC recognized cognac-expert.com as the 'best writer of the year' during the ceremony of the annual banquet and auction 'La Part des Anges'.
- Cognac-Expert.com by Max von Olfers and Sophie von Olfers
I believe we were among the very first 'outsiders', meaning outside of their family and friends, to notice their talents and to get involved with them.
Like every projects and businesses cognac-expert.com has changed since 2010, and their are now involved in e-retailing in association with the Cognatheque (www.cognatheque.com). Their selection and perspective on the products they offer make their website/blog one of the best for consumers to source a rare cognac and the information that goes with it.
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