Experiencing and consumer experiential marketing are becoming the big words in business these days.
I ran into the Porsche Experience Center in Los Angeles (USA), which just opened in February 2017. What an experience! If you are into cars, sportscars and more so into Porsche, you need to check this place.
- Porsche Experience Center
There is another Porsche Experience Center in Atanta (Georgia-USA), which is older.
- Porsche Experience Center
The Porsche Experience Center offers driving lessons in the current Porsche for sale in their catalog, so you get to really test drive the car before you buy it. There is also sort of a museum of older race cars which you can see and touch, versus some behind a glass window being worked on as you would buy. There is also a boutique with Porsche accessories such as neat watch, clothing, books, etc. and 2 restaurants: one for a quick bit and a gourmet seat down style.
- Porsche Experience Center
I cannot wait for them to open their doors for people to come with their Porsche to drive on the track!
Source: Porsche
