NICE VIDEO AD FOR COGNAC CHATEAU DE MONTIFAUD

Cognac Chateau Montifaud XO Silver

Owned by the family Vallet for six generations, Chateau de Montifaud Cognac includes 120 hectares of vineyards that are located in both the Grande Champagne and Petite Champagne growing regions. Single Estate Cognac Grower.

Château de Montifaud is located in Jarnac-Champagne in the Petite Champange sub-region of Cognac, as are the majority of its vineyards (110/120). The family farms 10 hectares of grapes, from its nearby Grande Champagne vineyard.

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TV Ad (China) : Cognac Montifaud from Boucard Bruno on Vimeo.

BRANDING ACTIVITIES INCLUDE MAKING VIDEOS

Brands future will be in the visual and virtual world with inside momentum viewing. Getting people to see the work and join in the day-to-day activities. This kind of 'voyeur marketing' is based on the appeal of collaboration, relationship authenticity.

Universities are now offering Master's programme dedicated to the education of future media managers with virtual communication such as KTH Royal Institute of Technology in Sweden:

"The main objective of the Media Management programme is to provide students with the skills required for managing innovative media companies. The programme equips you for managing positions, business developing, entrepreneurship skills, preparing you for advanced industrial positions, or continued graduate studies."

===> Brands need to manage their Creative, Production and Post-production as such:

Creative:  identity the voice. Evaluation and conceptualization to realize your video content projects.

Production:  writing and preparation of the shooting and music recording and editing.  Reviewing technical, human and even financial aspects.

Prost-Production: formatting, posting, communicating, and cross-marketing the visual contents with media.

Spacesheep Projects

Large communication firms and more intimate companies such as Spacesheep provide consulting for these services.

Sources: KTH, Spacesheep

RAPPER NAS TALKS ABOUT HIS EXPERIENCE VISITING HENNESSY'S FACILITY IN COGNAC

Nasir bin Olu Dara Jones better known as Nas is an American rapper and actor. Since 1994, Nas has released eight consecutive platinum and multi-platinum albums and sold over 25 million records worldwide. His tenth studio album, Life is Good was released in 2012.  Nas is also an entrepreneur through his own record label, retail sneaker store, and magazine publishing.

His musical career began in 1991 when he was featured on Main Source’s track "Live at the Barbeque". His debut album Illmatic released in 1994, received universal acclaim from both critics and the hip hop community. It is frequently ranked as one of the greatest hip hop albums of all time.

[youtube=http://www.youtube.com/watch?v=ql8m4SK_30k&w=560&h=315]

Nas is often named as one of the top hip hop artists. MTV ranked him at number 5 on their list of The Greatest MCs of All Time and fourth on MTV's "Hottest MCs in the Game" list (2012/2013).

NAS and Jay-Z have been criticizing each other for many years. In fact, one may say that they have a great deal in common per the above but also having made a strong reputation for their engaged lyrics.

NAS is one of the celebrity icons used by Hennessy in their ‘Wild Rabbit’ program launched last year.

Sources: http://www.hennessy.com/us/nas-a-journey-to-cognac