MOET HENNESSY INVESTING IN AMERICAN CRAFT WHISKEY

 

Woodinville Whiskey

Woodinville Whiskey Co., another craft distillery has been bought out but this time by a huge Cognac & Champagne conglomerate, ie, Moët Hennessy.
This is the first time Moët Hennessy are making a move into the craft spirit movement. We know of their ownership of scotch whisky Glenmorangie and Ardberg, but they did not own any small craft spirits.

This follows a trend, last year Pernod bought West Virginia's Smooth Ambler Spirits Co., while Remy Cointreau acquired Westland Distillery also located in the State of Washington.

The sale is a strategic move by the founders Brett Carlile and Orlin Sorensen to help Washington State's largest distillery to grow and expand since establishement in 2010.
Originally, the whiskeys were only available in the State of Washington but one can imagine this will change now.

Source: Woodinville Whiskey Co.

DRAKE LAUNCH AN AMERICAN WHISKEY AS THE FIRST SPIRIT OF A SPIRIT LINE UP

 

Drake Virginia Black Whiskey

After George Clooney Tequila Casamigos, which he sold to Diageo for 1 billion dollars singer Drake is getting some ideas.

Diageo is set to pay $700 million initially, with the potential of another $300 million based on the tequila's performance over 10 years, according to CNBC.

Drake the Canadian rapper whose chart-topping hits have won him many Grammy Awards and Billboard Music Awards among other prizes launched in June 2016 Virginia Black Whiskey with ex-banker Brent Hocking and beverage marketing firm Promixo Spirits.
[youtube https://www.youtube.com/watch?v=HXwCKKHgG6k&w=560&h=315]

Virginia Black is now available in Burundi, Ghana, Ireland, Kenya, Rwanda, South Africa, Tanzania, Uganda, United Arab Emirates, and Zanzibar, as well as the UK and Canada, where it first launched.

Source: Virginia Black Whiskey