GROWTH OF SALES OF COGNAC FOR THE THIRD YEAR

 

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In 2016-17, and for the third year in a row, cognac export figures showed increases , of 10.2% in volume and 15.2% in value. In total, 190.2 million bottles were exported this year, for a total revenue of 3.0 billion euros.

The NAFTA region was the leading market, with an increase of 9.3% in volume and 13.5% in value, helped by the US market, with an historic 78.7 million bottles shipped during the period.

Source: www.BNIC.com

FOR THE FIRST TIME COGNAC SALES REACH 4.5 MILLION CASES SOLD IN THE USA

This year 2015 for the first time cognac will reach 4.5 million cases sold in the USA says Shanken News based on recent reports from the sales and depletions reports from Impact Databank, NABCA reports and Nielsen Channels.

This results is contrasting with the sales from the economic downturn of 2008-2009. Sales have gradually regained ground since 2009, but a more noticeable growth has started since 2014.

Average sales growth is estimated at 18.5% overall in the US and 71% in control states, with the majority of sales being VS category cognacs.

Hennessy is leading the category with 64% of market share. Martell is ranked 5th with an impressive 18.5% sales growth. Salignac is a sub-brand of Courvoisier and is ranked 4th with a decreasing amount of sales (-5.7%).

Bacardi with D'Usse cognac is making growing sales since its introduction with the VSOP in 2012, and now the surprisingly expensive XO ($230) in 2015.

---RANKING OF COGNAC BRAND BY SALES VOLUME IN THE USA (2015)---
1st: Hennessy (LVMH)
2nd: Remy Martin (Remy Cointreau)
3rd: Courvoisier (Beam Suntory)
4th: Salignac (Beam Suntory)
5th: Martell (Pernod-Ricard)

Source: Shanken News Daily