- Old and Modern Violin
Old violins are always better than new ones. Expensive violins are better than cheap ones. One could say that this is the same for cognac!
Professor Claudia Fritz of the University of Paris VI and Joseph Curtin, a violin-maker have discovered that this opinion is biased. Twenty one professinal violinists were given to compare blindfolded a Stradivarius and a new quality violin. In this comparison, the Stradivarius were estimated at about 3 millions USD each versus the modern violin were about 30 thousand dollars each. Obviously, they could not compare the Stradivarius against cheap violins but against substantial violins made using modern technology.
One simple question was enough to say a lot: "given the chance, which violin would you want to take home?". The results are quite revealing since the majority of players clearly indicated the modern violins as being better. This study suggests that it is hard for people to be objective when estimating subjective measures as emotional as the feeling given by playing an instrument. This emotion is even more enhanced when one knows the value given to the instrument.
I wonder if this study would be true for cognacs as one may question the alleged superiority of the old cognacs over younger cognacs, and of the superiority of expensive cognacs over affordable cognacs. Now that we have 3D printing technology could it be that the Stradivarius status is jeopardized? Could we ever think of a liquid-D printing technology where we would be able to replicate on demand our favorite cognacs.
I am just day dreaming!
Please Sir! Print me a cognac...
http://brain4biz.wordpress.com/2012/01/09/brand-and-item-excellence-just-about-marketing-and-social-status/
http://www.economist.com/node/18114327
Photo: Source: Didacool, Wikipedia
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