Tuesday, November 12, 2013

MAISON J.R. BRILLET CREATES COGNAC AMUNDSEN FOR THE NORWEGIAN LIQUOR MARKET

When I was a teenager I dreamt of being an explorer like Indiana Jones, Neil Armstrong, Jack London, or Roald Amundsen etc.
Perhaps, Amundsen more than anyone else because he proved to be the most resilient. He was the least likely to succeed according to its critics, a perfect underdog, and the most patient, perhaps enjoying the greatest popularity after his death. He was the first to use sled dogs for his expedition and constantly innovated to survive in his environment.
Roald Amundsen
Roald Amundsen
Maison J.R. Brillet, for the Norwegian liquor market, created a series of cognac named Amundsen. "In the design concept we went back to the roots, back to nature, and accentuated the taste by using the colors, shapes and movements from the grape fields and from the production" says Per Erik Larsen, the designer.
Cognac Amundsen, for Norwegian Liquor Market by Brillet
Cognac Amundsen, for Norwegian Liquor Market by Brillet
Amundsen Cognac
Amundsen Cognac
Amundsen Cognac
Amundsen Cognac
Amundsen Cognac
Amundsen Cognac
The project was in collaboration with Allegro Tønsberg. Amundsen cognac are now available in the norwegian liquor stores.
Sources: Per Erik Larsen

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