Showing posts with label Blending. Show all posts
Showing posts with label Blending. Show all posts

Friday, November 23, 2012

WHY DO AMERICAN DRINKERS DO NOT WANT TO HEAR ABOUT BLENDING? A LESSON FROM COGNAC


Single this and single that are concepts very much in vogue in the Scotch industry and now borrowed by any categories of spirits. The problem is that for cognac blending is not a bad word. It is about making perfume, formulas, secret formulas ... that can be replicated year after year. It is about making in essence the best 'vintage' every year. Therefore, away from the bigotry of vintage cognac. This does not mean that "estate" and/or "vintage" and/or "single" cognacs are not good but they belong to a different program than what cognac is really supposed to be.
Blending is about Spicing up Life
Blending is about Spicing up Life
To better explain this I found this really article in the Washington Post published last April 2012 by Jason Wilson:
"I undertook an exercise similar to what a master blender would face on a daily basis. I’d been given bottles of five-year-old, 15-year-old and 30-year-old eaux de vie (what they call the spirit before it’s officially called cognac) and told to blend them into an XO (or “extra old”) cognac — one that would sell for $80 or more.
As I measured out various ratios of eaux de vie into beakers and flasks and started blending, I thought about how rarely this aspect of the spirits business is discussed. Sure, we hear a lot about raw ingredients, and distilling techniques and barrel aging, but when it comes to spirits, blending is an essential and often misunderstood aspect of production. Aged rums from the Caribbean, bourbons from Kentucky, and, of course, blended scotches like Johnny Walker, all rely on a blending to find the right recipe to bring about a consistent product.
Mostly, though, American drinkers don’t want to hear about blending. We love to talk about singular things: single-malts, single vineyards, single barrels, certain vintages singled out for their singularity. Blending? You may as well be speaking French. For instance, it’s a widely accepted fact within the wine industry that Americans prefer labels listing a single grape, rather than a blend from a geographic region.
Blending often removes an easy shortcut to connoisseurship: citing age. Is this a six-year-old? A 12-year-old? A 30-year-old? Drinkers just love to know the number. An age statement on the bottle becomes like a seal of approval to drop more cash. People will shell out more for a 25 year old whiskey than they will for a 12-year-old, even if the older one has simply turned to oak-flavored juice. If the label says the older spirit comes from a single cask, you can bet people will pay even more.
... A barrel is a living environment, sensitive to temperature and other elements, with different floors aging differently. Additionally, cognac comes from distilled wine, which has it own variations from year to year.
... Because I was creating an XO cognac, that meant the youngest brandies in the finished cognac must be aged at least six years. Most good XOs seek a “tasting age” of about 20 years.
Given that I was working with five-, 15-, and 30-year old eaux de vie, I assumed whatever I created would hypothetically be need to go into the barrel again for at least another year.
In my first attempt, I used 50 percent of the 15-year-old, which was the most concentrated and intense. Of the remaining half, I used two parts 30-year-old eau de vie to one part five-year-old. Because the alcohol level was at cask strength (around 100 proof), I added a tiny amount of distilled water to bring the mix down to 80 proof — which is what most cognac is bottled at. The result, in my humble opinion, was delicious.
Trichet (Cellar Master at Cognac Remy Martin) took a long time nosing. And then she smiled. “Mmmm,” she said. “That is a very expensive XO you have there.”
More expensive than Remy Martin’s XO? I asked, knowing that costs about $120.
“Oh yes, definitely. You have very expensive taste.”
On my second attempt, I used about 60 percent of the five-year-old, with its fresh apricot aromas and buttery mouthfeel; 30 percent of the 15-year-old; and just about 10 percent of the 30-year-old. Trichet told me I was much closer to Remy Martin’s XO blend on this one.
This was eye-opening to me. I always imagined that expensive cognacs had much more older eau de vie in the blend. But doing the exercise, I began to see how a small amount of the older spirit went a long way.
... For a moment, I allowed myself to daydream. Would she consider using my cognac in a new product launch? Would she release my cognac in a special-edition crystal carafe, like the one I saw in the gift shop priced at $16,000? Would Chinese billionaires and Russian oligarchs start clamoring for Le Jason XO?
Source: Washintgton Post, April 10th 2012 by Jason Wilson
Source Photo: Innotata with Wikipedia Commons, February 2011

Friday, November 18, 2011

What Makes Cognac Outstanding - A Perspective.

An interesting recent article from 'The Star online magazine' reports on Hennessy Cognac in Malaysia. I find this article pertinent as it reveals a set of perspectives on cognac which I believe explains what sets it apart from other types of spirits.
These characteristics are:
1) First it begins with the barrels. Made of French oak, specifically sourced from the forests of Limousin.
2) Light barrel toasting. When barrels are made they are burnt or rather fired inside to stimulate the chemical reaction with the contact of the spirits aging inside. The more you toast the bolder the smoky taste and the lesser other flavors will come out. There is a debate about toasting versus burning oak barrels. The difference is like when you prepare your breakfast and you have to set your brand new toaster (a) you do not know if 1 or 2 minutes will do and (b) everyone has a different preference in how much they like their bread to be toasted. An error of setting will get you to burn your toasts. Sometimes oak barrels are consciously burnt. cognac or armagnac's barrels are toasted, bourbon's oak barrels are for instance burnt. Try bourbon and you will see an overwhelming smoky taste because of that. Now, there is no good or bad, it is a question of tradition and choice.
3) Longer aging of eaux-de-vie. In general and by comparison cognac are aged longer. For instance, Tequilas are aged 5 years maximum. Why because a good tequila is about tasting the quality of the agaves being used to make it and with extended aging this goes away and it defeats the nature of this spirit.
4) Assemblage. I say assemblage rather than 'blending' as this term is being looked down as a way of getting ride of bad blends by mixing with good blends. Assemblage is more of a conscious type of selective blending - so I will say assemblage instead. And I insist cognac is about assemblage who ever is trying to tell you the opposite is wrong - period. "Single this" and "single that" is just inferior cognac but I agree the non-blended cognacs are more unique and why not trying them - but again this is not the nature of what cognac is about.
5) Factors like the weather, soil conditions and the timing of t he harvest. Terroir and tradition makes cognac a unique and original product.
6) Hence importance of the cellar. The cellar dryness and humidity dictate the smoothness and aromas. Higher humidity are favored.
7) Officially and/or unofficially endorsed by famous hip hop entertainers. Celebrities just do not drink eaux-de-vie or grapas, etc... That does not mean they are right.

8) I will add that cognac is the most expensive liquor. A bottle of cognac fetched 1 million yuan (US$156,740) at a recent auction in Shanghai, according to the Guinness Book of World Records, announcing the importance China will be taking in the market for the high-end liquors. This bottle was bought as a gift from a daughter to her father. It could happen to me, I have a daughter!

Source: Reference: http://tinyurl.com/7gjydx8
Source: Photo: http://www.gomoneyways.com/?p=43010