FAKE WINES LABELED HENNESSY FOUND IN CHINA

 

LVMH's Moet-Hennessy Unit, and logo

Source: the drinks business
by Natalie Wang
5th December, 2017

Following a formal complaint filed by French luxury group Louis Vuitton Moët Hennessy, the Beijing Administration for Industry and Commerce has busted a local Chinese wine company which has been selling counterfeit Rhône wines it claimed were made by Moët Hennessy.

The wines in question, purported to be Côtes du Rhône, are distributed by a company called Shanghai Haotuo International Trading Company Ltd based in Beijing's Fengtai District, and each wine carries a back label stating that it's made by Moët Hennessy, using its trademarked Chinese name, reported Beijing TV.

In fact, Moët Hennessy doesn't make wines in the Côtes du Rhône or indeed any part of the Rhône Valley.

Speaking of one of the wines called; 'Wan De Da Special Reserve', an officer called Zhang Peng with the bureau, explained that: "This is to mislead consumers to let them believe the wine is produced by Moët Hennessy."

However, the wine in question has a front label that says it's a Côtes du Rhône Villages Sablet 2003 with a suspiciously sounding French company name called 'France Henris Co Ltd'. Henris in Chinese sounds phonetically similar to Moët Hennessy's Chinese name.

Another imperial bottle claimed to be made by Moët Hennessy with a Chinese name 'Wei Da Mu Special Reserve' is described as "the most treasured bottle" in the shop. It sells for a staggering RMB 99,999 (US$15,121) a bottle. The wine's label says it's a 2007 Côtes du Rhône Sablet, but its back label says it's made by Moët Hennessy.

According to the report, police found more than 500 bottles of counterfeit wines with labels saying they are produced by Moët Hennessy. The wines' retail prices at the shop range from RMB 300 to RMB 99,999.

In a Chinese statement by Moët Hennessy, the company reiterated that it "under no circumstances" had granted Shanghai Haotuo International Trading Company Ltd any right to use its company name, and the products are not produced by Moët.

It's unclear based on the report if any suspect has been arrested.

This is the latest case taken by Moët to crack down on counterfeit wines using its branded names. Previously the company won a court case against wine auction house Acker Merrall & Condit concerning a counterfeit bottle of Krug Collection 1947.

SCHAUS TAKES OVER NAVARRE FOR CEO OF LVMH'S MOET-HENNESSY DIVISION

LVMH's Moet-Hennessy Unit, and logo

Moët Hennessy’s Christophe Navarre is stepping down from his role as CEO, departing the drinks company to focus full-time on his investment fund Neptune International. Navarre joined LVMH in 1997 as president and CEO of JAS Hennessy & Co., and has served as CEO of LVMH’s Moët Hennessy division.

This division is composed of a portfolio which includes Moët & Chandon, Dom Pérignon, Ruinart, Krug and Veuve Clicquot Champagne brands, but also spirits with Hennessy Cognac,  Glenmorangie Scotch whiskies, Ardbeg Scotch whiskies and Belvedere Vodka, and other wines such as Cheval des Andes, Newton Vineyard, Numanthia and Terrazas de los Andes.

Hennessy, in particular, has enjoyed an impressive rise during Navarre’s management, with the brand surging 22% to 3.7 million cases in the U.S. last year, accounting for roughly two-thirds of the overall Cognac market.

Philippe Schaus, who currently manages LVMH’s luxury travel retail division DFS Group, has been named as Navarre’s successor. A 14-year LVMH veteran, Schaus previously served as executive vice president of Louis Vuitton between 2009 and 2011, and was named chairman and chief executive officer of DFS in 2012.